Seattle, WA, January 18, 2022 – Insignia Capital Group portfolio company New Engen, a leading performance marketing agency, today announced it has joined forces with Acorn Influence, a leading influencer marketing agency which uses product placements and endorsements from social media creators to drive accountable growth for their clients. The added capability allows the Seattle-based agency to tap into one of the fastest growing segments in the digital marketing ecosystem while Acorn Influence will benefit from New Engen’s deep media, creative and analytics expertise to meet the needs of increasingly performance-oriented shopper marketers. Investments in influencer marketing reached $13.8b in 2021 and have more than doubled since 2019, while digital media investment has continued to see historic growth reaching $491.7b in 2021.
“Acorn’s influencer network, best-in-class technology, and ability to produce breakthrough content make them a perfect fit for our vision to become a global leader in accountable marketing services,” said Justin Hayashi, Chief Executive Officer (CEO) at New Engen, Inc. “As performance and influencer marketing increasingly merge, there is a massive potential for our combined expertise across content development, digital media, technology, and analytics to accelerate growth for our clients. We’re thrilled to work together to create a new standard for accountability, transparency, and performance.”
“We are extremely excited to join forces with the New Engen team, which has a great track record of providing exceptional client and employee satisfaction,” said Myra Dallas, CEO at Acorn Influence, who is joining the New Engen Board. “Our high-quality content and Consumer Packaged Goods (CPG) retail knowledge base, combined with New Engen’s deep media and eCommerce expertise is a powerful combination to meet the demands of the increasingly performance-oriented shopper marketer.”
About New Engen
New Engen is a performance marketing agency helping brands find breakthroughs to unlock and accelerate growth. Born digital, tech-forward, and performance-driven, New Engen leans on a data-driven, agile approach to marketing strategy and content to help brands outpace their competitors and stay ahead of the ever-evolving digital ecosystem. Managing over $1B in annual ad spend, New Engen won the 2022 Google Premier Partner of the Year Award for driving Online Sales, is an Inc. 5000 Fastest Growing Company, an Adweek Fastest Growing Agency and was also named to Inc.‘s Best in Business list. To learn more, visit www.newengen.com
About Acorn Influence
Acorn Influence is one of the fastest growing companies in the rapidly expanding influencer marketing space. Their integrated influencer network, technology and campaign solutions are the choice of more than 50 of the world’s leading advertisers, including household names like General Mills, Mondeléz, Coca-Cola & more. From influencer curation, to content development, media deployment and measurement, Acorn Influence has developed a seamless process to create maximum impact and drive accountable growth for their clients. Acorn Influence has been named to Inc. 5000 Fastest Growing Company for 2021 and 2022. To learn more, visit www.acorninfluence.com