Insignia’s Disciplined Focus
Insignia has significant experience helping build successful businesses, and as a result, we understand first-hand the strategic and operational challenges that businesses regularly face. We look for companies with attractive business prospects and talented management teams that we can support with the value-added expertise and capital necessary to achieve business excellence.
Business Attributes
We seek to invest in profitable, growth-oriented businesses with defensible market positions led by founders and entrepreneurs who want to reinvest materially alongside Insignia.
North America
Companies headquartered in US and Canada
Recession-Resistant
Emphasis on recession-resistant businesses with proven business models and defensible market positions
Team & Culture
Strong management teams with focus on company culture and employee base is the key to overall business success
Potential Market Leaders
Partner with leading businesses in large, fragmented industries that have the opportunity to grow organically and through acquisitions
Flexible Structure
Experience and flexibility across control buyouts, management buyouts, corporate carve-outs, public-to-private, strategic minority investments
Platform Investment Criteria
$5M+
EBITDA
$20M+
Revenue
$20-100M
Equity Investments
Strong Historical Growth & Profitability
Majority & Significant Minority Investments
Significant Owner/Founder Rollover
Sector Focus Areas
Business Services
We invest in business and tech-enabled services companies that provide mission-critical services to customers in markets with tailwinds driven by the continued outsourcing of costly or non-core business functions.
Subsector Focus Areas
Professional Services
- Technology-enabled BPO
- Legal process outsourcing
- Data & information services
- Governance, risk & compliance
Technology Services
- Cybersecurity services
- Data, analytics & AI consulting
- Digital transformation services
- Managed IT services
- Value-added resellers
Marketing Services & Technology
- Digital marketing & advertising
- Digital media
- Vertical-specific marketing
Consumer Value Chain Services
Our experience building consumer brands as well as the manufacturers and service providers that support those brands gives us a uniquely comprehensive view of the consumer value chain.
Subsector Focus Areas
- Contract manufacturing
- E-commerce enablement
- Market research & insights
- Packaging
- Private label
- Sales & marketing
- Strategy & business consulting
- Supply chain planning & optimization
- Testing, inspection & certification
Consumer Products
We invest in differentiated consumer product companies with strong customer and brand loyalty that drives repeat purchase behavior across a variety of industries and product categories.
Subsector Focus Areas
- Beauty
- Food
- Health & wellness
- Juvenile products
- Personal care
- Pet care & products
