Walnut Creek, CA, October 9, 2018 — Insignia Capital Group today announced an investment in WillowTree, a founder-owned mobile innovation agency that creates mobile apps, websites, and other digital products for premier brands including Fox Entertainment Group, Pepsi, Synchrony Financial, and Anheuser Busch. Founded in 2008, the company is headquartered in Charlottesville, Virginia with additional offices in Durham, North Carolina and New York City. Management shareholders re-invested a significant portion of their proceeds and will continue to serve in their existing executive roles.
Petsky Prunier LLC served as exclusive financial advisor and Gibson, Dunn & Crutcher LLP served as legal counsel to WillowTree. Kirkland & Ellis LLP provided legal counsel to Insignia.
About WillowTree
WillowTree is a mobile strategy, UX design, and app development services company whose focus is to bridge the highest level of consumer user experience with enterprise-grade deployments and security. Founded in 2007, WillowTree is an industry leader in field solutions, media delivery, loyalty programs, payments, and connected devices. We work with brands such as Synchrony Financial, 21st Century Fox, PepsiCo, American Express, Regal Cinemas, and National Geographic, who trust WillowTree to guide and execute their mobile and digital initiatives. For more information, visit www.willowtreeapps.com.