WillowTree and Dynamit Join to Form Leading Digital Product Agency

Walnut Creek, CA, November 14, 2019 — Insignia Capital Group portfolio company WillowTree announced a strategic investment in Dynamit to form the largest independent digital product agency in the US, with over 500 strategy, design and development professionals serving premier brands across the globe. The combined company, which will go to market under the WillowTree brand, offers industry-leading experience in financial services, media, utilities, hospitality/restaurants and employee-facing mobile and web applications.

Both companies are focused on building top-performing teams in technology and research-focused communities located near leading universities. The primary development centers of Charlottesville, VA, Durham, NC and Columbus, OH all share rankings among the most highly educated and most desirable-to-live cities in the US.

“The first key to delivering high quality and high velocity software is building incredible teams,” said Tobias Dengel, CEO of WillowTree. “Dynamit offered a unique opportunity to partner with a company that shares our passion for hiring the best and creating a unique growth environment.  Our goal is to be the best place to work in Virginia, North Carolina, Brooklyn and now Ohio.”

“Combining our digital, UX and tech expertise with WillowTree’s mobile, voice and growth marketing leadership significantly increases the depth and breadth of the value we bring to our family of clients,” said Matt Dopkiss, CEO of Dynamit. “Together, this united team will lead the industry, serving our clients across all areas of digital transformation including product strategy, research, design, development and growth marketing.”


About WillowTree
WillowTree is a mobile strategy, UX design, and app development services company whose focus is to bridge the highest level of consumer user experience with enterprise-grade deployments and security. Founded in 2007, WillowTree is an industry leader in field solutions, media delivery, loyalty programs, payments, and connected devices. We work with brands such as Synchrony Financial, 21st Century Fox, PepsiCo, American Express, Regal Cinemas, and National Geographic, who trust WillowTree to guide and execute their mobile and digital initiatives. For more information, visit www.willowtreeapps.com.


About Dynamit
Dynamit is a digital agency and software consulting firm, specializing in the design and development of business-critical web and mobile applications. Founded in 2004, Dynamit couples award-winning UX with enterprise-grade engineering to create simple, graceful digital products. We serve clients that include Fortune 500 industry leaders in hospitality, restaurants, technology and public utilities.